The town of Seaside in Florida has made a huge impact on architecture and colour design around the globe.  Seaside Town is a true icon of contemporary urbanism and in many ways the development is similar to the Rafferty’s resort as many of its homes are part of a rental programme in a picturesque setting, close to the beach and frequented by holidaymakers.  Homes along the east and west coasts of America have been designed, built or renovated and painted to mirror the look and feel of Seaside Town which has a contemporary yet classical feel.  Many homes now in Australia are also being built and renovated in the same style.

When I visited Rafferty’s Resort and saw its classical style of architecture I immediately saw how with updated colour palettes this collection of homes and holiday apartments could very easily be transformed into a resort not too dissimilar from the award winning Seaside Town.  The Hamptons style of decorating, which is extremely popular, suits this look perfectly and it naturally follows that a resort updated and decorated with this feel will have wide appeal.

The six colour palettes that I have put together are taken from the natural landscape of the area.  The schemes are based on the colours of the lake and nearby ocean and the local flora and fauna.  The colours selected are muted yet uplifting and when partnered with fresh white on the balustrades and trim of the homes offer appealing schemes to entice holidaymakers.   All of the colour palettes are designed to go with the existing powder coating and Colorbond colours in the resort.

Photographs illustrating the style of architecture seen in Seaside Town and other North American beachside townships have been included to assist in understanding the look and feel being sought in the new look for the Rafferty’s Resort.

Click on the pictures below to see more about the individual schemes.

Display boards of the schemes and paint specifications are available from Raffertys Resort management.

North American coastal architecture

Ghost Gum

The colours in the Raffertys schemes have been selected from the Dulux range.  Dulux has carefully managed the colours being presented in the images to ensure they are as close as possible to the true paint colour. Colour reproduction can vary when viewing colours on your screen. Best results will be obtained on your system by setting the monitor colour temperature to 6500K, viewing the image with a subdued surround and comparing the image against colours seen in natural daylight. For full accuracy and complete satisfaction we recommend that you test your colour selection at home using Dulux Sample Pots.

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